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Pure Blends is a hydrating fade prevention, color maintenance & color correction system, consisting of moisture rich, high pigment, color depositing shampoos, conditioners & color support products.

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American Culture is a hairdresser owned family beauty business founded by husband and wife Louis & Doreen Guarneri. Louis & Doreen grew up, together, in the beauty industry & have multifaceted experience from distribution, education, platform artistry, salon ownership, & manufacturing. Their personal goal was to introduce a brand that would excite hairdressers & elevate their craft, while spanning generations & uniting all cultures.

We started by finding two of the world leading products in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.

From the runways to the hottest clubs to galas and premieres, Paul Mitchell, Modern Elixirs®, Tea Tree and Paul Mitchell® Lab™ define the latest in hair care trends. When it comes to beauty, you know exactly what you want and Paul Mitchell’s New Systems, can get you the results your after. The Systems provide the targeted benefits you crave, including Color Care, Moisture, Extra-Body and Style in Light, Medium and Firm Holds.

PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves. PRAVANA products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology. The end result... a global fusion of excellence.

We only use botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.